About SAPinsider

SAPinsider is the premier provider of SAP-focused content, events, and resources for an ecosystem of business and technology professionals with key purchasing authority.

We are known by SAP and among our partners as the leading thought leadership platform for SAP-related products and services. Our reputation for quality content, credibility, independence, and responsiveness is unparalleled in the industry.

We help our audience:

  • Make better business decisions by providing credible, sought-after information on SAP trends and insights
  • Connect with colleagues and potential suppliers
  • Accelerate professional development, fueling career success

We help our customers:

  • Increase brand awareness and enhance thought leadership in a competitive and fast-changing marketplace
  • Accelerate pipeline performance by providing high-quality leads
  • Achieve high ROI via proven campaign and lead cultivation tactics

Draw upon 18+ years of experience delivering education to business and technology professionals

In the past 5 years we've successfully produced 300+ conferences and custom events

Experienced content team with collectively 60+ years of writing to engage the SAP marketplace

Our Team

George Balerna
George Balerna

VP, Sales


Ed Cray
Ed Cray

Global Integrated Marketing Consultant


Jeff Britt
Jeff Britt

Global Integrated Marketing Consultant


"Working with SAPinsider helped our organization increase overall brand awareness and generated a high demand for our products and services. We were able to establish our experts as thought leaders by utilizing resources including SAPinsider’s content development expertise to create custom books, Q&A sessions, and articles. We have built a strong relationship with SAPinsider and I would highly recommend them to other businesses interested in their expertise." 

-Sabine Soellheim, Senior Alliance Marketing Manager, SUSE