Marketing Programs

Let us help you identify marketing programs to build your brand, distribute your content, promote your thought leaders, and generate leads.

Content Marketing

Content Syndication & Distribution Solutions

Repurposing Content

Product Launch

Extend Your Investment in Our Event

Content Marketing

Let us help you create and distribute relevent content to connect you with prospects and customers.

Content Development

Allow us to be an extension of your marketing department. Our editorial team collectively has more than 60 years of SAP content experience. We know how to develop the most critical content assets that will capture the attention of your target audience and strongly position your organization as an expert resource.

Assets we can create include:

  • Customer Case Studies
  • Product & Executive Profiles
  • Business Strategy Articles
  • Infographics
  • Books/eBooks
  • White Papers
  • Social Media Messaging
  • Blogs
  • Video Storyboarding & Production

Content Distribution

Maximize the reach of your new content assets by distributing them through SAPinsider’s authoritative channels. Our distribution channels are designed to engage business and technology professionals with your content to help deliver ROI against development expenses.

Distribution channels include:

  • Website
  • Email
  • Social Media
  • Event/Conference
  • Magazine

Content Syndication & Distribution

Maximize the reach of your high-quality content by distributing it through SAPinsider’s authoritative channels. Our distribution channels are designed to engage business and technology professionals with your content to help deliver ROI against development expenses.

Distribution channels include:

  • Website
  • Email
  • Social Media
  • Event/Conference
  • Magazine

Did you know...

of business and technology profesionals use SAPinsider Online to gather information to identify a potential consulting service or solution provider.

Repurposing Content

Media fragmentation makes it difficult to select the best channel for your message. Today’s marketers have to rely on various channels to connect with prospects and customers. To increase the effectiveness of your content asset, consistent messaging across different formats is critical.

Changing the format of your content asset allows you to:

  • Efficiently get the most out of every image you create and word you type
  • Connect and engage with existing and new audiences who may not have consumed the content through other channels
  • Increase SEO by using the same key words consistently in multiple content assets
  • Create various forms of shareable content
After creating a presentation for a conference session, reuse it at a geo-based custom event and as a webinar.
Have your satisfied customer share their story on how your solutions were instrumental to their SAP success in an article, video interview, and webinar.

Product Launch

Rise above the noise by creating and distributing compelling content that will resonate with business and technology professionals through the various channels they use to consume information. Frequent messaging across multiple channels increases the likelihood of capturing prospects’ attention.

Channels such as social media, blogs, and advertising build awareness that your product/service/ solution exists.

After you’ve captured their attention, compelling in-depth content such as videos, articles, and online Q&A work to further educate prospects on your new offering and begin to position it against the competition.

Do you know what matters to business and technology professionals when evaluating a consulting service or solution provider? Surprisingly, brand loyalty is LEAST important!

Extend Your Investment in Our Event

Maximize your efforts around a conference. A steady flow of communication before, during, and after a conference is essential to effectively reaching and engaging attendees.

"SAPinsider’s handling of our campaigns and data while being flexible to support us in targeting SAP customers have met and exceeded our goals this year. In addition, we highly value their insights into market direction and feedback on our marketing activities.” 

-Morten Loderup, SAP Alliance Director for North America at Dell EMC